After several proposals, poundtoken is thrilled to announce that we have hired a new retainer marketing agency to help us with all marketing initiatives in the UK and beyond.

“Athena Labs are the perfect choice for a marketing partner at this stage in our journey. Their unique experience as web3 specialists and political campaigners makes them the right team to help us carry the flag of British stablecoins and forge a new path for blockchain in the UK. They immediately helped us redefine our brand mission and gave new direction and energy to all our growth efforts.”

Mike Crosbie, Chief Business Officer – poundtoken

Athena Labs have been briefed with developing poundtoken’s PR, brand strategy, and social media capabilities. The agency started over a year ago, has spent most of its lifetime growing web3 brands during the bear market. As a result, they have built a team of bear-market specialists and developed an arsenal of growth tactics that cater specifically to the market context we find ourselves in. 

Before building businesses in web3, co-founders Conrad Young and Charlie Apthorp led marketing teams in industries as diverse as AI, cyber-security, travel, and tech. Their work as political communications strategists saw them win national election campaigns for clients in the UK and abroad. 

We’re very excited to be working with poundtoken. Their technology has the potential to completely revolutionise daily life for consumers and businesses in the UK – the fact that we can help to make that a reality is fantastic. We’re sure that GBPT has an enormous part to play in turning the UK into a true crypto hub and will be working to make it so.”

– Conrad Young, Co-Founder of Athena Labs

poundtoken is confident that this new partnership will help us to drive growth and better integrate stablecoins with the UK economy. We look forward to working with this talented and dedicated agency, and we can’t wait to share the results of our collaboration.

Published On: February 1st, 2023 / Categories: press /

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